News
04/04/2013

MOTO GUZZI USA UNVEILS THE ALL-NEW CALIFORNIA 1400 IN L.A.

 
MOTO GUZZI USA UNVEILS THE ALL-NEW CALIFORNIA 1400 IN L.A.
Fusing tradition and technology, Guzzi’s new model pays tribute to design, innovation and heritage
Moto Guzzi USA, the North American importer of the Piaggio Group’s iconic Moto Guzzi motorcycle brand, known for its high quality craftsmanship, iconic design, rich heritage and originality, today announced it will unveil an all-new model, the 2014 California 1400 on April 4. Available in two versions, Custom and Touring, the new California 1400 will be unveiled in southern California, where the storied Italian brand gained prominence in the American market via its exclusive contract with the LAPD and California Highway Patrol, over 40 years ago.  Hand-built at Moto Guzzi’s factory in Mandello del Lario, Italy, where its motorcycles have been built since 1921, the all-new 2014 California 1400 represents a turning point in Moto Guzzi history: combining the latest, most advanced technology with the style, craftsmanship, comfort and performance the brand is known for.
Well known by all, loved by many and revered by long distance riders during its four-decade career, the Moto Guzzi California has patrolled the American freeways, escorted monarchs and presidents and has been parked in the garages of cinema divas and rock stars alike.

History
In 1970, Moto Guzzi won the first motorcycle fleet contract in America ever awarded to a foreign manufacturer and developed the California model for the LAPD and the California Highway Patrol. It was this model that propelled the Italian brand to success in the U.S. market. The Moto Guzzi California designed for the LAPD was decidedly different from the base model V7 sold in dealerships. The California featured an oversized saddle, bullhorn handlebars, platform footrests and an abundance of chrome protection. Since then, seven generations and four engine capacities (750, 850, 1000, 1100) have alternated in more than 100,000 units manufactured.

1970 Moto Guzzi V7 Police 2014 Moto Guzzi California 1400 Touring ABS
Silk Screened Moto Guzzi Logo on the brushed aluminum valve covers
Dual LED taillight assembly on the rear fender
Clean lines of the California 1400 Custom ABS

The Details Make the Motorcycle
The new California 1400 is distinguished by the craftsmanship with which each component is assembled. “Details make the motorcycle,” said Miguel Galluzzi, Moto Guzzi’s Vice President of Design.
Surprising in the smallest details and in its components, the new California 1400 breaks the mold for motorcycle design. From the silk-screened Moto Guzzi logo on the brushed aluminum valve covers of the new 1,400cc V-Twin engine to the spectacular dual LED taillight assembly, the California 1400 conveys unmistakable Moto Guzzi
class and tradition combined with state-of-the-art technology.
The lines of the California 1400 are instinctive and the flow is natural.
Beginning with the poly-ellipsoid headlight with daytime running
light illumination (DRL) and moving rearward to the fuel tank smartly showcasing the iconic 90° V-Twin engine, the lines finish with the horizontal flow of the chrome exhaust pipes and rear mudguard, molded over the impressive 200mm rear tire.

Redefining the Concept of the Luxury Bike
The California 1400 Touring and California 1400 Custom redefine the concept of the luxury bike, polarizing it into two opposite
personalities - each connected by that inimitable 90° V-Twin
and a lineage that began in Los Angeles in 1970.

Moto Guzzi California 1400 Touring ABS
The touring version is the California in its purest form, created for
discerning long distance riders. Luxuriously equipped with a leather
two-tone saddle, a “Patrol” windshield, chrome fog lights, 35-liter panniers and chrome crash protection allow for comfort, aerodynamic protection and cargo capacity unrivaled in its class.

Moto Guzzi California 1400 Custom ABS
The California 1400 Custom doesn’t spoil the rider with accessories and shiny chrome, but it wins their heart hard and fast: two wheels, an engine, saddle and handlebars. The minimalist design further enhances the presence of technological content which is simply not found on any other competitor.

Italian Design and State-of-the-Art Technology
The California 1400 Touring and California 1400 Custom serve as world ambassadors for the Moto Guzzi brand, embodying the
highest values of Italian design as an ideal of beauty and luxury. The brand new, powerful 1400cc 90° V-Twin engine, ride by wire throttle control (first time on a Guzzi), cruise control, dual-channel ABS and performance traction control (the only cruiser in the world with all three of these technologies), help to combine the best of the most advanced technology available on a cruiser in today with the classic style and elegance of the Moto Guzzi brand.

For more information about the new 2014 Moto Guzzi California 1400 (custom and touring versions), please visit the U.S. site www.motoguzzi-us.com or www.motoguzzioriginals.com, an online community for individuals who have a passion for brands and products that create – not follow – a trend.

About Moto Guzzi:
Founded in 1921, Moto Guzzi is Europe’s oldest continuously operating manufacturer of motorcycles. The brand continues to produce bikes from its original location on the shores of Lake Como in the village of Mandello del Lario, Italy.

About The Piaggio Group:
Established in 1884 by Rinaldo Piaggio and based in Pontedera in Pisa, Italy, the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles. With more than 7,000 employees, an annual production of 653,000 vehicles in 2011, five R&D centers, seven production facilities in Europe and Asia and world-wide commercial operations, the Piaggio Group has a strong and increasing leadership in the European two-wheeler market. The company produces scooters, motorcycles and mopeds in the 50cc to 1,200cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.

MEDIA CONTACTS:
Lindsay Wagner, Brandware PR
For Moto Guzzi USA
949.357.6781 direct
lwagner@brandwarepr.com
Michael Fiduk
Piaggio Group Americas, Inc.
212.380.4415
mfiduk@piaggiogroupamericas.com


MOTO GUZZI USA UNVEILS THE ALL-NEW CALIFORNIA 1400 IN L.A.
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